Five reasons your website needs to go green now!
According to Website Carbon, an online carbon calculator, the average website generates 1.76g of CO2 per page view. Therefore, a site with 100,000 monthly page views emits 2,112kg of CO2 annually. The more complex a website is, the more energy it requires to load – and the greater its climate impact.
So how sustainable is your website and why should you care?
Environmental impact:
Websites consume energy through servers, data centres, and end-user devices. Optimising a website to be more efficient can lower its energy consumption, reducing the overall carbon footprint.
Sustainable websites make better use of resources, reducing waste and promoting longer life cycles for the hardware involved in hosting and accessing the site.
Economic benefits:
Efficient websites require less bandwidth and server resources, which can lower hosting costs. Over time, these savings can be substantial.
Governments are starting to implement regulations to reduce digital carbon footprints. By proactively making a website more sustainable, businesses can stay ahead of potential future legal requirements.
As regulations around digital sustainability tighten, having a sustainable website can future proof you from costs associated with compliance and penalties.
User experience:
Sustainable websites often load faster because they are optimised and streamlined. This can improve user experience, leading to higher satisfaction and engagement.
Efficient websites are often more accessible, ensuring that a wider audience, including those with slower internet connections or older devices, can access the content.
Brand reputation:
Demonstrating a commitment to sustainability can enhance a brand’s reputation and attract environmentally conscious customers. Also, being a leader in sustainability can differentiate a company from competitors, potentially attracting a new segment of environmentally aware consumers.
Social responsibility:
Reducing the environmental impact of digital activities aligns with broader ethical responsibilities to mitigate climate change and preserve natural resources.
If you are interested in ensuring your website is sustainable, then contact us today and learn how 10 Degrees can make recommendations for better change.
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