Why are more big brands turning to WordPress?
If you’re considering a website redesign or switching to a new content management system (CMS), WordPress might be the ideal solution. Originally designed as a blogging platform, WordPress has evolved into the most widely used CMS, versatile enough to build most types of website.
From a basic blog to a feature-rich eCommerce store or enterprise intranets, WordPress provides a comprehensive range of plugins and themes, making it extremely popular to use and quick to develop. In fact, as of 2024, there are over 800 million websites powered by WordPress. This accounts for approximately 43% of all websites on the internet.*
Globally recognised brands like The Walt Disney Company, The White House, Beyonce, The Rolling Stones, even our Royal Family demonstrate WordPress’s wide adoption.
So why is it becoming more popular? Well, read on…
User-friendly interface
WordPress offers an intuitive and easy-to-use interface that allows companies to manage content without needing extensive technical knowledge. This ease of use and ability to customise makes it accessible for individuals and teams to quickly publish and update content.
Customisation and flexibility
WordPress is highly customisable, allowing quick-to-market development opportunities that can bring projects forward by months compared to more traditional web development. WordPress suits Agile methodology, giving site owners the ability to quickly iterate.
SEO-Friendly
WordPress is designed with search engine optimization (SEO) in mind. It offers various SEO plugins, like Yoast SEO, which help organisations optimise their content for better search engine rankings. This is crucial for driving organic traffic to their sites.
Content management
As a robust CMS, WordPress makes it easy to organise and manage large volumes of content. Features like categories, tags, and customizable post types are essential for brands who regularly update their websites with new content volume.
Security
While no platform is entirely immune to security threats, WordPress offers numerous plugins and practices to enhance website security. Regular updates and a proactive community help mitigate risks, making it a relatively secure option when coupled with high quality support and hosting.
Integration with third-party tools
WordPress integrates seamlessly with many third-party services and tools, such as social media platforms, email marketing services, and e-commerce solutions. This integration capability helps organisations extend the functionality of their websites into third party and internal systems.
Multimedia handling
WordPress excels in handling various types of multimedia, including images, videos, and audio. This is particularly useful for brands who want to offer a rich media experience to their audience.
These are just a few reasons why we are seeing an increase in popularity of WordPress. If you are thinking about making changes to your website and need advice on how to get started, then please speak to us at 10 Degrees. We are a leading WordPress design and development agency with heart.
*https://www.envisagedigital.co.uk/statistics/how-many-websites-are-there-in-2024/
